Commercial Advisory
Three defined pieces of work, each for a different situation, all done for you and handed back. These are for when you don't need someone taking commercial on week to week, but you do need a specific thing dealt with, and done well.
Map the way forward
A short commercial diagnostic
For an owner who can feel growth has become accidental rather than deliberate, and can't quite see where the next phase comes from. This is a short, intensive engagement that does the commercial thinking you don't have the time or the distance to do yourself. I get to the bottom of where your customers and sales really come from, what's quietly driving or holding back revenue, and where to focus to bring in more.
You're left with an honest, evidence-based read on what's really going on and a clear plan you own, yours to keep and build from, not a deck handed over before I disappear.
What it usually covers:
Who your customers really are, and which ones are worth more of your attention
Your offer, and whether it still lands with the people you most want to reach
Where revenue actually comes from now, and where the next phase could come from
How you turn interest into customers, and where that's leaking
Your sales channels, and how you sell through each one
Pricing, and whether it's working for you
Build the commercial engine
Your commercial systems and process, built and running
For owners who know roughly what their commercial setup needs to do, but can't get it built. The tools sit half-configured, the process lives in your head, and every attempt to make it real stalls against the day to day. This is a hands-on build. I choose and configure the right tools, build the CRM, the pipeline, the process and the assets, bring in automation and AI where they earn their place, and get your team genuinely using them.
You're left with commercial machinery that's live, adopted and running in the team's hands, built around what your business actually needs rather than installed to a template that bills forever.
What it usually covers:
The CRM, chosen and set up around how your business actually works
The sales pipeline, from first enquiry through to closed and beyond
The commercial process, written down and in use rather than carried in someone's head
Reporting and data, so you can see what's working and what isn't
Automation and AI where they earn their place, taking repetitive work off the team
Real adoption, so the people who'll use it day to day actually do
Find the next line of growth
Building new revenue beyond the core
For a business that's doing well at what it does, and wants to grow beyond the income it already relies on. Not a business that's drifted and needs bringing back, but a successful one ready to build something new alongside the core: a new revenue stream, a new offer, a move into a market it hasn't served yet.
What it usually covers:
This is commercial thinking for growth that doesn't yet exist, from closer to a blank sheet: who it's for, what the offer is, how it makes money, and how to test it before you bet on it. The exact shape depends entirely on what you're reaching for, so this one starts with a conversation.
